Jay says that his newest track “DOA” was inspired by a Wendy’s commercial he saw using autotune as a marketing gimmick.
“I just think in hip-hop, when a trend becomes a gimmick, it’s time to move on,” Jay said in an interview on a Chicago radio station according to MTV. “I saw a Wendy’s commercial and they’re using Auto-Tune. They’re joking on it. It’s like, OK, enough of that … It was a trend, it was cool in the beginning. Some people made great music with it, now it’s time to move on.”
